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What is this about?
Lava is a research partner at Multiplicity, a six-month research project on design in a multicultural society. Our focus is visual identities of organizations. We believe dynamic identities and cultural sensitivity can help adapt companies in a changing world. In this project we work together with Forum, institute for multicultural development, for expertise.------------------------------------------------------------------------------------------------------
Natural creation or systematic design
Natural identity that is created as part of local culture. This is the way our image culture and typography have orginated. Local fabrics, signpainters and architecture give a town or area their unique atmosphere. Even graphic designers often prefer this local design and image culture over corporate design, because it has a personality and identity that is not present in what they normally do for coorporations.
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Natural identity that is created as part of local culture. This is the way our image culture and typography have orginated. Local fabrics, signpainters and architecture give a town or area their unique atmosphere. Even graphic designers often prefer this local design and image culture over corporate design, because it has a personality and identity that is not present in what they normally do for coorporations.
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