What is this about?

Lava is a research partner at Multiplicity, a six-month research project on design in a multicultural society. Our focus is visual identities of organizations. We believe dynamic identities and cultural sensitivity can help adapt companies in a changing world. In this project we work together with Forum, institute for multicultural development, for expertise.

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woensdag 13 februari 2008

Identity as monoculture


Nokia store in India and one in New York


Diversity or monoculture? Sans-serif logo's of a wide variety of companies.


One style implemented worldwide.

We are used to seeing organizational identity as a universal recognizable system. This has resulted in an implementation of a dominating western design culture all over the world with little or no respect for local culture. Globalization and the multiculturality in the western world has made this method outdated.
The question is how do we keep the systematic advantages of such a method, and still be able to diversify enough locally.

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